I’m gathering ideas for how to reward / celebrate teams doing well at accessibility. Here are some starter, rough, notes.
- Feedback on the outcome of actions is important.
- Progress towards clear goals is rewarding.
- Humans are social animals. Social proof, social herding, and the availability heuristic can help others do the right thing too. Social context gives value to numbers.
- Co-operation is a more powerful motivator than competition. It allows for reciprocity. It helps feeling like we’re part of something bigger and that we’re helping others.
When to celebrate
- Reward immediately for success, progress, choices. Humans are better are short-term things.
What to celebrate
- Behaviours. They’re leading, not lagging, measures.
- Improvements. Compare to what others have done, and to our own past performance.
- Not all places are evenly spaced: first and last are much heavier.
- Non-contingent rewards (aka participation awards) can help balance things when people aren’t doing so well.
- Achieving a milestone. They’re inherently motivating. They must be something worth celebrating: something that takes weeks or months to do.
How to celebrate
- It must be clear that it is a reward, what it’s for, and why it’s worth having.
- Rewards that are meaningful and personalised are more motivating.
- Praise and pride. Short, specific, praise.
- Promote a growth mindset. Praise the effort, not the outcome.
- Make it emotionally positive. “Turn up the volume.”
- More time / cost / effort spent means people expect a bigger / better reward.
- Allow for insight: clear, compressed in time, discovered by the person themselves.
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- Mindset: The New Psychology of Success