Skip to content

User-Centered Design process

I love User-Centered design. And I love obsessing about process, in a frameworks kind of sense. At work, we’ve been talking a lot (and blogging a bit about process, and iterating on ours. Here’s what we’ve got at the moment.

Our big picture looks a bit like this:

ucd-process

Diving into a bit more details, our Persona creation process looks like this:

persona-process

A process for creating Personas

Sketch

  • Should contain:
    • Picture
    • Name
    • Quote
    • Job title
    • Few short bullet points
  • Four personas at most
  • Use KJ method exercise to generate?

Research

  • Existing team knowledge
  • User statistics
  • User interviews
  • Product positioning statement

Update

  • Analysis of research
  • Expand bullets into paragraphs
  • Add “hats” or dimensions
  • Add categories
  • Team feedback

Share

  • Print, put up on wall
  • Publish on the web
  • Blog about them
  • Share with team on Slack

Our User Flow / Customer Journey Map process looks a bit like this:

user-flow-process

A process for creating User Flows

Sketch

  • High level overview of phases
  • Quick discussions
  • Revise

Research

  • Existing team knowledge
  • User statistics
  • User interviews
  • Product positioning statement
  • Use Personas
  • Expand sketch in Trello
    • Phases as Lists
    • Personas as Members, with photos
    • :) and :( as delighters and pain points
    • Labels as “hats”

Update

  • Use Trello’s filters to view one aspect as a time
  • Discuss in depth
    • Details of each phase
    • Personas matched to cards
  • Revise

Share

  • Print, put up on wall
  • Publish on the web
  • Blog about it
  • Share with team on Slack