I love User-Centered design. And I love obsessing about process, in a frameworks kind of sense. At work, we’ve been talking a lot (and blogging a bit about process, and iterating on ours. Here’s what we’ve got at the moment.
Our big picture looks a bit like this:
Diving into a bit more details, our Persona creation process looks like this:
A process for creating Personas
Sketch
- Should contain:
- Picture
- Name
- Quote
- Job title
- Few short bullet points
- Four personas at most
- Use KJ method exercise to generate?
Research
- Existing team knowledge
- User statistics
- User interviews
- Product positioning statement
Update
- Analysis of research
- Expand bullets into paragraphs
- Add “hats” or dimensions
- Add categories
- Team feedback
Share
- Print, put up on wall
- Publish on the web
- Blog about them
- Share with team on Slack
Our User Flow / Customer Journey Map process looks a bit like this:
A process for creating User Flows
Sketch
- High level overview of phases
- Quick discussions
- Revise
Research
- Existing team knowledge
- User statistics
- User interviews
- Product positioning statement
- Use Personas
- Expand sketch in Trello
- Phases as Lists
- Personas as Members, with photos
:)and:(as delighters and pain points- Labels as “hats”
Update
- Use Trello’s filters to view one aspect as a time
- Discuss in depth
- Details of each phase
- Personas matched to cards
- Revise
Share
- Print, put up on wall
- Publish on the web
- Blog about it
- Share with team on Slack