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Notes from UX Craft Movember Masterclass

Last night I went to the November UX Craft meetup and listened to Dennis Williams from and Vaughn Gunnell from Tag Worldwide talk about all things UX. Below are some brief notes I made.


Dennis's talk

  • Start with the basics: the user goals and usability testing.
  • Multi-screen journeys are very important today.
  • Look at your customer lifecycle.

Vaughn 's talk

  • User Experience is applying validated learning.
  • Design is iterative and knowledge must flow up the organisation
  • Continuous Improvement is your competitive advantage.